“If you describe a landscape, or a cityscape, or a seascape, always be sure to put a human figure somewhere in the scene. Why? Because readers are human beings, mostly interested in human beings.” – Kurt Vonnegut
Whether I’m coming up with header copy to promote a sales event that has no actual sales incentives, positioning executives as industry thought leaders with a bit of executive ghostblogging, or penning a silly slice-of-life piece for the final page of a metro magazine, my focus is always on engaging, informing and sustaining the interest of the human being on the other side of the words.
I’ve been practicing and perfecting various styles of creative copywriting, corporate storytelling and narrative voice for half my life. People tell me I’m pretty great at it. Maybe they’re right. Or maybe I just engage them in a way that persuades them to think I am.